Ottawa Tires » Car Leasing

Confessions of a Car Rental Marketer

admin — Sun, 20 Dec 2009 10:30:54 +0000

I get paid to sell self-drive holidays to Australians, to encourage them to take to the open roads and explore new territory behind the wheel of a rental car. I have a confession to make. I can’t actually drive.

Now I haven’t deliberately kept this from my employer, it wasn’t mentioned in my interview nor was it in my job description alongside having excellent communication skills, the ability to work as part of a team or to meet deadlines in a fast paced working environment. It was neither an essential nor desirable attribute.

I have never lied about it, but I do avoid voluntarily giving out this information about myself. I’m almost 25 for goodness sake! Kids I used to babysit have got in the driver’s seat before me. I guess I just haven’t got around to it in 7 years. I’m used to the convenience of city living and not needing to be able to drive.

So while I am cruising comfortably on my P plates in my car rental marketing career, I have yet to get my Learners licence to drive. The irony of the situation was pointed out to me at a recent industry function when I was talking to a marketing guru from an airline. He asked me what kind of car I drove and I said quietly that, actually, I can’t drive. “What!” he exclaimed “You work for a car rental company and you can’t drive?!” True. But, I said to him, you work for an airline, can you fly a plane?

You see, what I try to market or sell is not driving. We don’t sell the idea of jumping into a rental car, the exhilaration of putting the key in the ignition, turning on the engine and…well, whatever it is that comes next.

No, we try to sell the idea of freedom, the thought of having independence and flexibility on holidays, exploring new places, making memories and having a good time. We try to inspire people to visit places off the beaten track and discover new things.

So does it actually matter that I can’t drive? Do you think dog food marketers have actually tasted what they’re selling? Exactly.

I have travelled around the world and I have been in cars lots of times, often simultaneously, so I know the feeling of having the wind in your hair, good music in your ears and a smile on your face. I know the excitement of visiting new and foreign lands and the joy of travelling around, not being in a cramped Greyhound bus or overcrowded non-air conditioned train.

I have just been in the passenger’s seat, not the driver’s, that’s all.

Having said all that, I know that I need to learn to drive. Will I finally take the plunge and learn? Yes, most definitely, in part to aid my copywriting, to gain independence and well, to see what all the fuss about.

Yes, there’s all that and also that promise that my partner made about getting a shiny new Yaris when I do finally get my license. Now that is an incentive to learn.

Car Choice Reflects Presidential Vote

admin — Sat, 19 Dec 2009 10:35:23 +0000

As we await the results of the biggest US Presidential Election we have ever seen, I have found an interesting article on how car choice reflects how Americans vote.Kelley Blue Book Market Research surveyed almost 12,000 US car owners and how they planned to vote in the election. They found that owners of larger trucks and traditional luxury cars are more likely to vote for John McCain, while owners of hybrids and station wagons are more likely to vote for Barack Obama.Backers of Arizona senator McCain typically own American brands – GMC (61%), Chevrolet (60%), Buick and Dodge (58%). McCain voters are also more likely to drive luxury brands like Lexus and BMW.Barack Obama followers prefer imported vehicles, with the most popular being the Mini with 70%, Subaru (61%) and Saab (59%).McCain supporters are most likely to drive full size trucks and SUVs, while Obama voters drive station wagons, hatchbacks and hybrids.Rick Wainschel from Kelley Blue Book said “Car ownership says a lot about a person, and can even be an indicator who they are likely to vote for”. I do agree with this to an extent. While all this data may seem like a sweeping generalisation, some of it does make sense.Sales of domestic and large trucks (McCain) are higher in traditionally Republican ‘red’ states whilst import and hybrid owners are predominantly located in Democratic ‘blue’ states.Wired Blog claims all American brands like GMC and Chevrolet, as favoured by McCain followers, represent a blue collar ethic and fit with McCain’s image as a war hero with years of experience.Throughout the campaign, Obama has stressed the importance of renewable energy, so it’s not surprising that eco-conscious hybrid car owners would vote for him.So while some of it makes sense, I’m sure there are a lot of exceptions to the rule. I imagine a lot of American car choices reflect personal budgets and need for space rather than their voting preference.

Aussie Pensioner Wins Ageism Case Against Irish Car Rental Company

admin — Tue, 15 Dec 2009 22:33:03 +0000

An Australian man has just won a settlement in a landmark age discrimination case against an Irish car rental company after being charged an extra fee for being over the age of 70.Anthony White tried to hire a car in Ireland 2 years ago when he was in his early seventies and was charged a EUR25 fee. He was also told he would not be able to rent a car on his next visit as he would be over 75.White took his case to Ireland’s Equality Tribunal who ruled in his favour that the policy amounted to age discrimination. Irish Car Rentals Ltd has since changed the rule and says the decision will now be made on a case-by-case basis involving assessments of age, health, driving record and insurance coverage.A senior driver surcharge is pretty common with car rental companies – you may have read a previous blog here about it (Too Old to Drive A Rental Car?) Some suppliers charge extra if drivers are over a certain age, others have a maximum age limit for renters and some require additional documentation (like Irish Car Rentals are now doing). The surcharge is applied to cover higher insurance premiums as older drivers as seen as higher risk.Does this case mean we may see an end to senior driver surcharges? Is it age discrimination to charge older drivers more as they are seen to be a higher risk?In that case, surely it is also age discrimination to charge someone under 25 a young drivers fee since they too are seen as a higher insurance risk and more likely to have an accident?In the case of Mr. White, he has been driving for 50 years and felt it was unfair to blanket all older drivers.I do agree with this and think the company’s new policy is fair – it depends on each individual’s circumstances and not their age. Will other car rental companies follow suit? We’ll have to wait and see.Final thought – one article I found about this was entitled “Old Man wins age discrimination suit against Irish rental car company” – “Old Man”? Surely that is age discrimination in itself?!

Car Rental in Italy

admin — Tue, 15 Dec 2009 10:59:39 +0000

Benefits of Black Boxes in Motor Cars

admin — Sun, 13 Dec 2009 10:35:28 +0000

When you hear the phrase black box, you may think of an aircraft accident investigation. But the benefit of retrieving data from a flight data recorder in the Black Box is not limited to airlines. You can now find this technology in cars, where it helps to determine what happened in the critical moments before a crash. Furthermore it is also able to keep a running record of how a car is being operated, including speed, acceleration, breaking, steering and checking to see if you use your seat belt! A recent report by the BBC in the UK suggests that the installation of black boxes in the cars of young people is growing.

Originally the black box for cars was installed by car manufatcurers to monitor air bag activity. Studies have shown that drivers under the age of 25 are involved in 40% of accidents, but they make up just 10% of motorists. It appears that the black box could be a good tool to monitor and control their driving style. Also for parents, who worry that their child is driving carefully, they would derive comfort from the black box because the technology will present them with the cold hard facts about their children’s driving.

This new technology could be of interest for insurance companies, because it provides them with all necessary information about the driving styles of their customers. Theoretically, those that drive safely are less likely to have an accident and could therefore have their premiums reduced.

The black box for the car would be of special interest for car rental companies. When a car is returned back to the rental company, any disputes about vehicle damage can be easily resolved by looking at the data from the black box. The subversive practice of car rental companies charging multiple customers for the same damage will be eliminated. Driveaway Holidays receives numerous complaints from their customers

There is no question that a black box in a car will benefit car rental companies, consumers and the car insurance companies, but more importantly, it will reduce the number of accidents by improving the driving attitude of the general public

Car Rental Faqs – Part 1

admin — Sat, 12 Dec 2009 22:28:46 +0000

Q. Why take a ‘driving holiday’?A. A drive holiday gives you the freedom and flexibility to decide on where you travel and what you see and do. You are in charge of how much time you wish to spend at a particular attraction. You have the independence to move around as much or as little as you like. A drive holiday allows you to discover so much more as a car will allow you to drive through the little villages in out of the way places.

Q. How is car rental charged?A. Car rental is based on 24 hour periods and charged accordingly. If you pick up a car at 9am on Thursday and return at 9am the following day, this is one 24 hour period and therefore a one day booking.

Q. Is it cheaper to pre-book my car rental or should I book when I arrive?A. Pre-booking will save you money almost every time! With a wholesaler like DriveAway Holidays, you receive the benefit of our purchasing power. Our prices with the major car rental suppliers are considerably lower than walking in off the street in a foreign country to rent a car. In addition you are pre-paying in Australian dollars so the risk of fluctuations in the currency are reduced.

Q. How does a prepaid rental work?A. The booking is made in advance, paid for and a voucher is issued. The voucher is then used as payment when you go to pick up the car from the supplier.

Q. What additional extras will I have to pay?A. It depends on what the rental covers. DriveAway Holidays in most cases include all mandatory charges, like road taxes or airport surcharges. Many optional charges are applicable such as young or additional drivers, Insurance Excess Reduction or extra equipment like child seats. Be sure to check out rate inclusions – first when you are choosing your vehicle online and when you have made your booking (the inclusions will be on your voucher)

Q. What happens when I pick up the car?A. Present the rental voucher, a valid drivers license and a credit card for a security deposit. Any additional charges will be explained as well as the conditions of the rental. A signature will be required to accept or decline additional charges and to acknowledge that the rental conditions are understood.

Q. What does the supplier do with the renters credit card?A. It varies depending on the supplier – they may freeze a specific amount as a deposit, an imprint may be taken as a deposit or an amount may be charged to cover the security deposit and then refunded on the return of the vehicle. In some instances the bond can be paid in cash – check with the supplier/broker when you book.

Q. Will there be fuel in the vehicle?A. Yes, there should be enough to get you on your way. Different companies have different policies regarding fuel – most will supply a full tank and require the car to be returned with a full tank of fuel, otherwise the renter is charged the difference. Some companies provide minimum fuel and is to returned as the renter wishes.

Q. What is a Pre-Paid Fuel Option?A. Most car rental companies provide a full tank of fuel and will charge you for re-fuelling the vehicle if it is not returned with a full tank. By accepting a Pre-paid fuel option you are agreeing to pay a pre-determined price for fuel regardless of whether you return the vehicle with a full, partially full or empty tank. This means you won’t need to search for a petrol station before you return the car, but there is no refund for any fuel remaining in the tank. Q. Should I check out the condition of the rental car before driving away?A. Yes, it is a good idea to check the vehicle before you leave the depot. Any damage or unusual dents/scratches should be noted on the contract before leaving.

Look out for our 2nd part of car rental FAQs!

Car Rental Faqs – Part 2

admin — Sun, 06 Dec 2009 22:37:46 +0000

Q. What does “car type” or similar mean?A. Car rental companies can never guarantee a specific model or car. When renting a car, companies will give you an idea of what you can expect – you may get the car type that was advertised or you may get one similar in size or model.

Q. How old are rental cars?A. Depends on the car rental company. Larger suppliers like Hertz and Avis carry cars on their fleet that are about 3-4 months old. Smaller companies can carry cars up to 4 years old.Q. Can baby seats be requested?A. Yes, the majority of car rental companies do carry baby or booster seats and can be requested before collection.

Q. What happens if my rental car breaks down?A. Most car rental companies should include 24 hour roadside assistance in the rental rate. If you do break down, help is only a phone call away.

Q. Can I pick up a rental car in one city and drop it off in another?A. This is known as a one way rental. It depends on the supplier and the country – sometimes a fee will apply. Ask when booking!

Q. Can cars be driven into countries other than the country the vehicle is collected in?A. In most cases, yes but conditions and restrictions do apply. In Europe, there are restrictions about travelling into Eastern Europe and some vehicles cannot be driven in Italy. In the USA, cars cannot be driven into Mexico. Always check at the time of booking.

Q. Are there age restrictions on drivers?A. Yes. Maximum and minimum ages vary depending on suppliers and car type. Additional fees may also apply for younger or older drivers.

Q. Can anyone drive the rental car?A. Additional drivers must be added to the rental contract before collection. There may be a fee for additional drivers.

Q. Can my prepaid rental be extended after the vehicle is collected?A. Yes. In most cases, the renter pays the supplier directly for any extensions. However, this is at the local rate which is often higher than the pre-paid rate.

Q. What do I do if I return the vehicle early?

A. This is possible, however no refund of unused rental days is allowed by the car rental companies.

Car Rental & the Environment

admin — Sat, 28 Nov 2009 10:48:04 +0000

With the environment such a hot topic around the world and especially in the transport industry, there are companies that are embracing new environmentally friendly technology. Hybrid Cars and ever increasingly fuel efficient diesel cars are becoming more available to mainstream motorists. I used to work for a corporate travel company and many of the major corporations were requesting the inclusion of Hybrid cars in their contracts. This was more to do with increasing business opportunities by being seen to be green as opposed to wanting to be green!The question arises when people travel and want to maintain their commitment to the green cause. Car Rental companies will be the ones providing these vehicles… or will they?I have chosen (for the Australia traveller) major car companies that you can book ‘green cars’ with. Working for DriveAway Holidays here in Australia, the most common request is for diesel cars. This is driven out of cost concerns and also the occasional environmental concern. (Shouldn’t it be the other way around??)First off the rank is Avis Rental Cars.In Australia, the group L car will give you a Toyota Hybrid. This car is the favorite for the car rental companies due to it being built by Toyota.In the UK, there doesn’t appear to be any green cars, although there may be diesel cars on fleet, Avis don’t make them easy to find.In the USA, like Australia, the Toyota Hybrid under group XG is available.Second off the cab rank is Hertz Rental Cars.In Australia, like Avis, the Toyota Hybrid is the car of choice. Book a group G and you will get this car.In the UK, Hertz has a range of fuel efficient diesels on fleet but no hybrids. This seems to be a common factor in the UK. Being an expat, I know that Toyota car prices in the UK are reasonably expensive compared to other european manufactured vehiclesIn the USA, Hertz has a range of Hybrids, although on some of the cars, I couldn’t tell if they were Hybrid or not.Now, all credit to Hertz as they do promote their green cars as part of their Green Fleet. Avis don’t appear to market their green cars in any way, which is a shame.Third on the cab rank is Europcar Rental Cars.

Again, unlike Hertz, they appear not to promote their green fleet. Looking at their Australia Fleet guide, they have the regular passenger vehicles such as Small, Medium, Large, Prestige, Minivans, Sport, 4WD. Europcar list the green car as part of there regular fleet, however, it does have it’s unique identifier (IHAR) in Australia.In the UK, Europcar doesn’t appear to have any green offerings. Maybe it’s something you can request at pick up. Personally, if I could book a green car over the internet, I would do so with a company that offered that service.In the USA, I chose LAX as Europcar have a limited presence. There were no cars I could find that looked green.To Europcar’s defence, in other parts of Europe where they are particularly strong, one is able to guarantee a diesel for an extra few euros per day.In this brief look, Hertz appears to be the only car rental company that is actively promoting green cars. Avis & Europcar seem to be a bit hap hazard in their approach to a green fleet. Whilst it may be a case of logistics and a supply issue, there is no reason why they couldn’t promote their green cars.I am sure that in 12 months time, the situation will be that every car rental company will be actively marketing green cars. The consumer can currently offset their CO2 emissions in the various transport sectors and I am sure that the car rental industry will follow suit in the near future.The Environment is a marketers dream and I do think that some of the car rental companies have missed the boat so far. Hopefully their marketing departments will wake up and smell the cleaner air..